Seminars & Services

Train Your Nose. Elevate Your Taste. Strengthen Your Team.

Wine Aromas delivers premium, instructor-led wine, whisky, and coffee experiences built around the world-renowned Le Nez aroma collections, ideal for private events, corporate retreats, and hospitality programs.

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Why Wine Aromas

Most people try to “taste” with their palate. Professionals taste with their nose. Our approach builds a practical aroma vocabulary and shared sensory references so guests can recognize, describe, and enjoy wine (or whisky/coffee) with confidence without intimidation.

Private Events Corporate Offsites Hospitality Programs Wine • Whisky • Coffee Aroma Training

Best for

Client entertainment, leadership retreats, conference programming, hotels & resorts, restaurants, cruise lines, and luxury venues.

“Aroma is the missing link in tasting when teams share a sensory language, everything becomes easier: service, selection, and enjoyment.”

Seminar Formats

Choose a format below, then tell us your city, group size, and timing. We’ll tailor wines (or whisky/coffee), pacing, and interactivity to your audience from beginners to advanced enthusiasts.

Format 1 • Private

Private Wine Tasting Seminar

Aroma Profiling + Varietal & Regional Discovery

A guided tasting that makes wine “click.” Explore classic aromas by grape variety and learn how place (region/terroir) changes aromatic expression then practice identifying notes in the glass.

Aroma calibration with Le Nez
Guided tasting with aroma mapping (2–6 wines)
Mini-challenges and group discussion
Q&A: pairing, buying, collecting, cellar basics

Format 2 • Corporate

Corporate Team-Building

Collaboration Through Aroma Discovery

A team experience that feels like play but builds real teamwork. Teams solve aroma and tasting challenges together, turning healthy competitiveness into communication, alignment, and shared wins.

Aroma relays and team “aroma maps”
Blind tasting deduction games
Final round: “Team Nose” championship
Available as Wine, Whisky, Coffee, or a combination

Format 3 • Corporate

Corporate Wine Education

Retreat & Conference Programming

A polished, premium seminar for retreats, and conferences, educational, entertaining, and easy to fit into your agenda as a keynote-style tasting or interactive breakout.

Aroma 101: fast track to better tasting
Buying wine with confidence
Food pairing that actually works
Cellar basics: collecting, storage, strategy

Professional Services

Beyond seminars, Wine Aromas supports hospitality and corporate organizations with curated wine programs, selection strategy, and executive-level industry insight.

Sommelier & Wine Selection Service

Wine list strategy, curation, and ongoing program management ideal for restaurants, hotels, and groups that want a stronger, more profitable program without a full-time sommelier.

Wine list creation or optimization (concept, cuisine, price architecture)
By-the-glass strategy and pairing alignment
Distributor/vendor interface and sourcing recommendations
Margin and pour-cost awareness; menu engineering
Seasonal rotations, features, and cellar planning
Staff training so the list sells itself

Engagement options: one-time overhaul • monthly/quarterly management • new opening builds • multi-location standardization

Corporate Speaker & Industry Advisory

Keynotes, panels, workshops, and consulting led by an executive-level wine and spirits expert covering not only education, but also the business of alcohol.

The Business of Wine & Spirits: how the market works
Distribution & Importation: strategy, pitfalls, best practices
Premiumization and luxury value-building
Hospitality trends: consumer shifts and profitability
Sensory training as a performance tool (sales & service teams)
Brand and route-to-market advisory (as needed)

Formats: keynote (30–60 min) • workshops (60–180 min) • panels • internal leadership sessions • advisory retainers

Your Host

Sebastien Gavillet

Wine & whisky expert and sensory educator. Programs are hosted by Sebastien Gavillet and, when needed, supported by a curated network of experienced sommeliers aligned to Wine Aromas standards based on location and scale.

Keynotes Workshops Team-Building Hospitality Consulting

Logistics at a glance

Audience size: intimate groups to large corporate audiences
Location: on-site (home, office, hotel, event space, restaurant)
Duration: typically 60–120 minutes (custom available)
Offerings: Wine • Whisky • Coffee • or multi-category
Style: luxury, approachable, engaging, never intimidating

FAQ

Can we include whisky and coffee in the same event?

Yes. We can build a single program or a multi-module experience based on your audience, timing, and goals.

Do participants need prior wine knowledge?

No. We tailor for beginners through advanced collectors and hospitality professionals.

Can you support multi-location hospitality groups?

Yes. External sommelier support is ideal for standardization, training, and consistent program quality across properties.