About us

Awaken your senses. Deepen your wine journey.

At Wine Aromas – Le Nez du Vin, we believe that every glass of wine tells a story—and that story begins with your sense of smell. Founded on the pioneering work of Jean Lenoir, our mission is to elevate wine education in the United States by empowering enthusiasts, collectors, sommeliers, and professionals to explore, identify, and articulate the complex aromas that define great wines.

For over 40 years, Le Nez du Vin has been recognized worldwide as the gold standard in aroma training. Our award-winning Aroma Kits—including the iconic 54-aroma Master Kit—are not just educational tools; they are sensory journeys, scientifically grounded and beautifully crafted to build your olfactory memory, expand your tasting vocabulary, and transform your wine experience.

Why Smell Matters in Wine

Scientific studies confirm that up to 90% of wine flavor comes from smell. Yet in our modern world, the sense of smell is often overlooked, underdeveloped, and underutilized. As wine author Dewey Markham Jr. once observed, “We have forgotten how to recognize smells.” Our kits retrain your brain to recognize, memorize, and verbalize aromas, unlocking a deeper appreciation of wine’s nuance and complexity.

A Luxury Learning Experience at Your Fingertips

Whether you’re a beginner curious about Bordeaux, a sommelier mastering Burgundy, or a winemaker refining sensory precision, Le Nez du Vin offers the most refined tools to guide your olfactory journey:

• Individually curated aroma vials representing fruits, florals, spices, woods, and more
• Expert-led booklets and aroma maps designed for structured, sensory development.
• Elegant, heirloom-quality packaging made in France for lifelong use.

These pedagogical instruments are used by top wine schools, restaurants, competitions, and certification bodies around the world—and now they’re available to you, from the comfort of your home.

From Curiosity to Confidence

We know the frustration of smelling a wine and not finding the words. That’s exactly where we began. Our kits are designed to help you bridge the gap between intuition and expression, giving you the confidence to describe, compare, and enjoy wines like never before.

Trusted by the World’s Best

Praised by legends such as Emile Peynaud, Jules Chauvet, and publications like Wine Spectator and The Wine Gazette, Le Nez du Vin has become synonymous with excellence in wine education. Our kits have been called “encyclopedias of smell,” “the essential tool for wine appreciation,” and “a joyful, sensory awakening.”

Our Vision

To make aroma training as essential and universal as learning to read music or appreciate art. At Wine Aromas – Le Nez du Vin, we are building a new standard for wine literacy—one rooted in sensory mastery, storytelling, and joy.

Explore. Learn. Savor. Le Nez du Vin.

Anton Reznik & Sebastien Gavillet
Wine Aromas - Le Nez du Vin USA